The study focusses on the
processes of advisors as they navigate their way through the complex
circumstances ever-present in family firms and how they acquire specific
characteristics in order to capture the attention and trust of key family
members. Then the study follows the subsequent process as the MTAs facilitate
the environment to gain “collective attention” of additional family members -
with the second hurdle being based on accomplishment of the first.
Noting that the “proper
attunement to family members constitutes the unshakable...